![]() This rule is important for your trademark to be approved. Should you record the distinctive elements of your trademark separately, your logo for instance? If you do, you are in a better position to take action against competitors who use that one specific element alongside other different elements.Įvery type of trademark must be distinctive and cannot be descriptive. Consider the Apple logo or the image of the panda for the World Wildlife Fund. A (pure) figurative mark features no words, letters or numbers. If your trade name is distinctive, then it is in any case sensible to record it as a word mark.įigurative mark: With a (pure) figurative mark you record an image without any text as the trademark for your product or service. A word mark is a trademark that consists only of words, letters or numbers, such as ‘BOIP' for example. Word mark: With a word mark you record the name of your product or service with no particular format or graphic elements. Here we explain to you in brief what these terms mean. Most entrepreneurs choose for one or a combination of these 3 types of trademarks: a word mark, a (pure) figurative mark or a figurative mark with word elements. The 3 most frequently occurring types of trademarks Whatever makes you and your products and services stand out is where you should start for your trademark protection. Or maybe you have unique packaging for your product, like the glass torso for Jean Paul Gaultier perfume. Is that through the name of your product or service, or is it as well as/or by your logo? Perhaps you use a distinctive colour, such as ‘KLM’ blue for instance. One thing that helps is to check how customers recognise you and your products or services. Finding the answer to that can seem difficult, as there are 10 types of trademarks. When you decide to register your trademark, you come up against the question of what kind of trademark you have. How do customers recognise your products and services? Which one should you choose? That depends on the elements you want to claim protection for.Most frequently, entrepreneurs register their trademark as a word mark, a figurative mark or as a figurative mark with word elements. When you register, you can choose from different types of trademarks.How do you know what to choose? To make it easier to choose, we have set out here what you should take into consideration. For instance, you can choose the name of your company or product, the logo or both. When you register your trademark you can choose from different types of trademarks. You use your trademark to stand out with your products or services.
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