![]() ![]() The huntĪ screenshot of Depop search results for "Gap hoodie.” Input But the speed, and irony, with which Gap hoodies have climbed the resale ladder - resulting in a 300 percent markup that rivals Supreme Box Logo hoodies and Air Jordan collabs - is dizzying. Ebay listings of Gap hoodies hover around $15, while thrift prices rarely break $10. Unlike vintage streetwear or archive designer pieces, Gap clothes generally don’t increase in value over the years. The essence of Gap has always been affordability, with sweatshirt prices capping at $65 and jeans at around $100. Some sellers launch full-fledged bidding wars, called “interest checks,” updated with the current highest offer. On Depop, the Insta-famous brown reigns supreme listings run anywhere from $70 to $250. Used hoodies on Grailed run as high as $300, regardless of the colorway. Over the past few months, Gap’s logo hoodie has hit resale platforms with staggering, triple-digit prices. The essence of Gap has always been affordability The tonal style is frequently declared “Y2K Vintage” by resellers, who can gauge an era by its label design for a decades-old brand like Gap. For context: The “ Gap Arch Logo Hoodie” currently retails for $60, however it’s no longer offered in the brown color, which has created a sense of hype around it. Thanks to the booming thrift-to-resell game, and the steady resurgence of ‘00s fashion - both fueled by Gen-Z influencers and TikTok stars - the Gap hoodie has created its own micro-economy in the second-hand market. TikTok’s #gaphoodie feed has 3.3 million views and counting. Thrift-shopping accounts like now boast Gap hoodies as grails (AKA must-haves) in their haul videos, while others reveal where to find them for cheap on sites like eBay. Style influencers like started flexing Gap hoodies in “outfit of the day” videos, while fashion commentators like included them in 2021 trend predictions. didn’t take long for the trend to hit TikTok, where it spread like wildfire. By February, Gap hoodies were making the rounds through Pinterest boards and outfit-roundup Instagram accounts. Emma Chamberlain sported a blue Gap hoodie in front of her 12 million followers in September, while macro-influencers like Barbara Kristoffersen and Ruby Lyn styled the brown pullover in January. Towards the end of 2020, Gap hoodies started popping up in some of Instagram’s most powerful ‘fit pics. While seeing any Gap-branded piece on a top-tier influencer would probably be confusing - its shopping mall roots are far from elusive drops or designer sponsorships - a brown hoodie in particular has become one of this year’s first viral trends. Gap’s logo sweatshirt, arguably the MVP of early-aughts elementary school outfits, is all grown up and double-dutching its way through the fashion bubbles of TikTok and Instagram. Y2K fashion is here to stay, it would seem, and now we’re getting into the deep tracks of basic America apparel that has been given a new life. It’s hard to be surprised at the side effects of fashion’s constant aesthetic recycling, but it’s safe to say a Gap hoodie revival was the last thing we saw coming. ![]() In 2021, one of the hottest pieces of fashion is from the 2000s.
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